Welcome to my online home.

I am presently working as a homepage and features producer at BBC.com.

Here, you will find an archive of  my past work, as well as current and upcoming projects.

As you can see, this site is a work-in-progess. While I get it up to speed, please stay in touch on Twitter or LinkedIn. I am also available via email at brennacammeron@gmail.com.

Thanks!

Brenna

Resumé

PDF resumé available here

EXPERIENCE:

Jan 2013 – Present
Homepage and Features Producer, BBC.com

Features:
- Conceptualise, write and produce content for BBC Features Verticals
- Produce BBC Features Verticals content
- Handle social media for BBC Features Verticals

Homepage:
- Handle vertical pitches to BBC.com homepage
- Produce BBC.com homepage, liaising with Singapore, London and DC offices
- Produce homepage modules across BBC.com property

2012 – 2013: Content Manager, TLC Labs

- Write and edit content for innovation arm of $40 million software company
- Manage internal & external company blogs, pitch content to lean and agile channels online and in print
- Attend lean/agile oriented conferences, workshops, hackathons etc.

2011 – 2012: Associate Homepage Editor, AOL/Huffington Post

- Find and highlight stories guaranteed to resonate with AOL.com audience
- Work with channels in AOL/HPMG family to fine-tune pitches, ensure stories receive proper homepage placement
- Execute deadline-driven ad campaign goals
- Watch metrics, tweak story placement appropriately
- Manage daily newsletter
- Write for a number of HuffPost Verticals, including Crime, Politics, Weird News, Women, Food

August 2010 – 2012: Freelance Reporter/ Blogger, Free Williamsburg

- Report and write food/restaurant + music/entertainment blog posts for the website

2010 – 2011: Online Events Editor, NYDailyNews.com

- Find, research and publicize a broad variety of events happening in the greater NY area using online listing database, Zvents
- Develop and maintain specialized sample sale and best deal listings
- Write events-based articles and roundups
- Write entertainment and gossip pieces for website
- Maintain events Twitter feed

2009 – 2010: Assistant Online Editor, THEWEEK.com

- Daily: Research, pitch, write and fact-check several news and opinion briefs; source, edit, and post all photos, political cartoons and multimedia.
– Feb-March 2010: Extensive work on website relaunch. Efforts included conceptualizing new supertopic and topic structure formats, creation of slideshow module, populating new CMS with older articles, debugging, creating original content.
- Jan-Feb 2010: Managed all interim social media efforts while engaged in search for online marketing manager.

2009: Assistant Tasting Coordinator, Wine Enthusiast Magazine

- Organize and store submitted wines, set up tastings, fact-check buying guides
- Research and write front-of-book pieces for the magazine

2009: Intern, REDBOOK magazine

- Primary role as beauty intern; also wrote FOB pieces for health and wellness

EDUCATION:

2008 – 2009: Syracuse University – S.I. Newhouse School of Public Communications
Master’s, Magazine, Online and Newspaper Journalism. GPA: 3.9

2004 – 2008: Rochester Institute of Technology
Bachelor’s, Professional and Technical Communications. GPA: 4.0

SKILLS:

TECHNICAL:
HTML coding, some CSS and Javascript, WordPress
ART/DESIGN:
Photoshop, InDesign, some FinalCut Pro, some Flash
SOCIAL:
Facebook, Twitter, Tumblr, Foursquare, Digg, Reddit, etc.

Recent work

BBC Capital

3 Sept 2013
Five awkward spreadsheet snafus
21 Aug 2013
Six tales of top-level workplace nepotism
12 Aug 2013
Seven brutal dismissals that made headlines

BBC Travel

9 May 2013
Booze meets black tie for the Manhattan Cocktail Classic

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